Fortunately, there is a surprisingly simple tool that may help you improve the effectiveness of your email marketing. And that miraculous tool is emoji.It is one of the most efficient and fast methods to engage consumers and make your brand or company appear approachable to the audience.Emojis’ main role is that they will increase the number of eyeballs on your email content by elevating your brand’s tone of voice.

If you start utilising emoji in your emails when you are performing email marketing, in the subject lines, the rates at which your emails are being clicked open would see a spike in numbers and most probably, they would be more than doubled.

What are the best practices you should follow before using in emails?

Before you start any new endeavour, it becomes really important for you to add new information to your existing knowledge, and as your aim here is on emoticons in your emails, remember the important dos and don’ts while you are performing the same. This knowledge about wrongs and rights comes to us from what we heard small business owners and other marketing experts comment about the typical benefits and drawbacks of using emojis in email marketing.

Let’s begin by learning what procedures you should follow each time you add an emoji.

1. Double check the emoji you use throughout all the platforms

You can’t expect each email client to have the same operating system and social networking site, as each and everyone has their own set of emojis. Although, some of them are nearly identical. Others have distinct enough appearances to influence meaning as well as user experience.

So before sending out bulk emails, you should always test how the emojis you’ve chosen to add to your mail looks like on different devices. Emojipedia categorises and names all of the various emojis. This platform is great as it displays how they appear on any platform, including Apple iOS, Android, Gmail, and Microsoft, as well as everything in between. You can also use this platform to check out if they would or won’t appear just as a simple box instead of an emoji on your client’s device.

2. Ensure that what you mean is clear when you send out emoji

Once using a service from a certain kind of platform, if you’ve ensured that your emoji is legible across all devices, but at the same time, you also need to ensure that it translates across all age groups too, and possibly ethnicities, and cultural backgrounds as well.

So, there is a fist bump emoji that many people in old age takes as a pinch on their face, which leads to miscommunication. So what you might want to do is to limit yourself to using just the famous emoji, which have a clear meaning that will help avoid any confusion or disrespect.

So what you might want to do is to limit yourself to using just the famous emojis, which have a clear meaning that will help avoid any confusion or disrespect.

Other ways in which you can be considerate about emoji in context to email marketing are as follows:

• Emoji you use should convey a joyous tone rather than sad
• Pick an emoji of your choice which becomes a signature for your brand
• You need to keep in mind visually challenged too while curating content so that when the use tech to read what’s written, they can understand the meaning without any obstacle.
• As a brand, you should also promote inclusivity while addressing the audience; this can be done using the default “yellow” skin tone as an emoji.

Here is a list of don’ts that is very crucial to understand when you are using emojis while marketing:

• Replacing words for emoji is a very bad idea; it makes your content difficult and inaccessible, it might also hamper the meaning you’re trying to convey.
• Limit your emoji usage and never use them in places which are covering serious information and topics
• Use emoji only when its usage blends with the type of brand you have and the type of clients.

Emoji in an email: How to Use Them to Increase Open Rates

Since you’re now aware of the dos and don’ts of using emoticons in email, let’s learn how to use them to increase open rates and attract subscribers to visit your business. The key to getting your wish accomplished is by utilising the emoji with intention.

• Use emoji in the subject of the mail you are sending

Using this gives you a favourable outcome as it has been seen sixty-six per cent of companies that used emoji in email subject lines had a better open rate. This is because they make your email stand out and provide your reader with a sense of what to expect. But before you start using them, ensure that you are using them cautiously; otherwise, it’d give your mail a spam-like look.

• Using emoji in the body

Ensure that you do not add a lot of emojis to the body. The main reason behind this is the fact that too many might confuse the reader, impair accessibility, and make the page look sloppy and unprofessional because your aim, in the end, is to give the email a pleasant vibe without seeming immature or unprofessional.

You can use emoji in a very eye-catching way, like using it as an alternative to bullet points if you’re a casual business with a youthful audience.In the end, if you use the emoji wisely, it has the potential of doing the following:

• Increase the tone of your speech.
• Improves individuality of your brand.
• Increase open and click rates on your emails
• Increase your product sales.

The post How can Emojis Boost Open and Click Rate? appeared first on Digital Aka.

Sending email newsletters isn’t time consuming or heavy-on-pocket thing, but it indeed requires a great deal of effort in making it look presentable. The first and foremost thing that makes your letter look eye-catching is ‘how important/serious does it look.’ If your marketing letter doesn’t look natural or essential enough, it won’t serve as effectively in grabbing consumers’ attention as it should be.

To further elaborate or provide more information, it’s pretty necessary to attach pictures to it so that it helps make people understand more easily. Relatively, deciding what image (s) plus the best sizes for your email marketing campaigns is important because it leaves a great impression on the viewer. Presenting a bland or ‘picture-less newsletter makes the audience click out of it real quick.

Quite a handful of questions arise when deciding how to create a newsletter effectively, is there a universal rule for choosing the size of the picture? How many images does one newsletter contain? Will the customized template adapt to different resolutions and screen sizes?

When determining creating an email newsletter, the goal isn’t just to pick the perfect picture; it also makes it look handy, presentable, easily readable, and eye-catching. So, standing by the topic of images, let’s overlook some crucial factors in creating a successful newsletter.

(600px to 650px) is the best size for an email

Keeping in mind the variety of devices, deciding on an adequate screen resolution is essential. Many people choose to go with an enlarged picture, with the hopes of making it easily visible for viewers; however, it serves them negatively. The most appropriate resolution to this day is considered 360×640, with an average use of this resolution on mobile and other platforms.

Deciding on increasing the width or resizing it, in any case, makes the picture look muzzy and bleary. However, you can still try and improve the picture’s width to see if it’ll go well with the content.

Another issue can arise because of the advertisements added to these email newsletters. If your pictures’ size is too enlarged and these promotion tactics are added to them, it usually deteriorates the entire experience of reading a newsletter. Therefore, it’s significant to design different emails for subscribers based on their email clients and browsing habits.

Choose a lightweight file image (1MB max)

Other than deciding upon the picture’s width, the weight/load is also an essential factor in making a newsletter important. The key is to get the letter to load quickly without buffering or dislocating the text.

Choosing a 1MB picture or multimedia is the best choice since it’s a perfect size, plus it does not make an email weigh much more than it should be. Also, keeping in mind, most viewers use their phones to access emails, and choosing a lightweight picture makes the newsletter easily accessible.

The length can be altered

Allocating the length according to the creator’s desire gives them the freedom to add more or less text in an email. Rather than adding horizontal images or multimedia, they tend to put the pictures in a vertical, high-length style, making this newsletter look more professional and versatile. It also helps the creators design pamphlet-structured multimedia and includes the details about the specific product.

This saves more space on the email itself and gives an overall professional look. However, if too much text is added onto this vertical pamphlet-structured multimedia, it can be highly damaging, and the viewer might skip some important information.

Using just a single picture is a scarcity of productivity

You might think it’s the best idea to have just one picture in your exclusive newsletter, and it’ll look cool and not overloaded. However, that’s not true and a suitable case. Keeping in mind the human psyche, a mind is attracted more towards pictures and graphics than plain words. The more the images, the better an audience’s attention span. Correspondingly, this does not mean you add an entire truckload of the picture into your newsletter; it makes it look overcrowded.

Subsequently, if you upload a single picture and it doesn’t load properly, it can and might make the creator lose their very illegible client.

Considering the different email outlets your consumers’ use

we can’t generalise all of our clients and put them in a single box, that is too much of mistake a business can commit. Closely following the types of email handles your customers’ use is the best take. Segment them under different social email outlets, such as Gmail, email, outlook, etc..and then target them likewise.

Separately, a business can likely differ them based on consumers’ preferred browsers to read the newsletters on; this will give them a sense of acknowledgment and help the company gain clients.

Providing an alternative text

There is always a chance and risk of either the text or pictures disappearing on their own. Therefore, coming up with an alternative to this mistake is always beneficial.

These alternative links can also entice the viewer’s interest in visiting the link and knowing more about the product/service you’re talking about in that newsletter.

Subjectively, remember to always keeps your tags and link pretty precise and up to the point so that consumers subjectively feel the need to visit it.

Usage of highest quality file type

Often seen and heard, due to the shortage of time, businesses tend to download or refer the files in pretty bad quality, which eventually leaves a bad taste on consumers’. Usually, the use of high-resolution devices leaves the graphics somewhat disheveled and dislocated.

Opting for PNG formatting retains the resolution and transparency of a file. However, these formats can be disadvantageous since the files are larger and heavier than JPGs and sometimes make the multimedia work negatively.

Testing your productivity repeatedly

Make sure to regularly and continuously check your progress within the time before dispatching these newsletters. If the chosen file size or width is creating a problem for the template, change the resolution.

When you’re done with your entire process, make sure to overlook and see if the resolution and picture qualities are perfect. Then, before distributing these newsletters to the desired audience, make sure you’ve run enough tests for you to be satisfied with the outcome.

Pretty objective but, you wouldn’t want your consumer’ to face difficulty with anything in regards to your service(s). Some other valuable tricks marketers should know about multimedia in emails.

Deciding on size, width, and allocation of images is one part of the problem. In addition, creating impressive newsletters include the need to understand essential color concordance and the visibility of text in an email.

Appropriate background colors

Usage of colors and appropriate ones is pretty helpful in making a newsletter successful. However, sometimes, when using images, the thought of the background and the image not going together makes it anxiety-inducing for the creator. Still, to sort this out, there’s a pretty easy way of making the background match the availability of multimedia in that email.

This will make your image seem more significant and decent than without the fear of it getting dislocated.

This will equally help the email fit onto your consumers’ device’s screen, and you won’t need to worry about anything else.

Make it lively by using GIFs

When making the email severe, do not ever make it appear like an employer-to-employee structured conversation; instead, making it lively and colorful. This tactic serves as an attention grabber and makes your consumers’ interest heightened.

High-resolution GIFs give the viewer a better experience and improve engagement with some motion.

Speed test

By the time come, you want your email looking pretty eloquent and up to the mark, for which continuous tests are essential. So test for everything—especially load speed.

Make sure your email doesn’t buffer, and the rendering speed is quick too. Otherwise, it’ll serve as a loss of a customer to the business.

In conclusion

Considering upcoming times, the best image size for emails still would be 600px-650px and do various iterations to convey the message across the clients.

A great email marketing campaign should always ensure that viewers’ interests are being met. The need to understand the customers and their usage is pretty important in devising these email templates. Other than that, the continuous need to run tests and make sure rendering doesn’t take quite a lot of time is the key to make a great impression on consumers’.

The post Best Sizes for your Email Marketing Campaigns appeared first on Digital Aka.

There was a Email Bounce no email address was returned

The receiver mail server bounced your email, but it did not specify which address it was bouncing on behalf of. Based on the bounce’s material, we’ve identified the receiver.

Answer to the challenge

As an anti-spam precaution, the receiver has implemented software that only receives an email from previously approved senders. If the program doesn’t remember the sender, a challenge email is sent, forcing the recipient to take a certain step before the actual email is sent. This is also known as a soft bounce.

Failure of the DNS:

Due to DNS problems on their end, the recipient’s email server is currently unable to send your email. This could be a short-term problem in some cases.

The error may be triggered by a downed mail server, a malfunction when the account was set up, or the destination domain not existing. Since we know that the DNS host is inaccessible, we regard this as a soft bounce and allow it some time to recover.

Bounce in general:

Since we can’t trace the precise cause of delivery delay, this is known as a soft bounce. This bounce form is usually correlated with a technical problem such as “Link timed out,” but we can also label a bounce as “general” if the receiver server’s answer is subject to several interpretations.

It may be a non-standard error message or one that is too ambiguous to grasp.

Hard bounce of mail:

Your email has been marked as permanently undeliverable to this address. The address is either a forgery, was entered wrongly, or the user mailbox or domain has expired.

We’ve deleted the address from your mailing list and added it to the suppression list so that no further emails can be sent to it. This safeguards your sender’s integrity and guarantees that you do not have to pay to deliver a message.

Inbox is overflowing:

Since the recipient’s mailbox is loaded, the email server is unable to send your message. Most email clients limit the amount of capacity that a single person can use for email. When this limit is hit, the server will not allow any more mail to be received, but it will typically inform the mailbox owner to take action.

While it’s likely that your receiver hasn’t set aside time to clean out their mailbox, it may also be an example of an abandoned mailbox. Someone, for example, creates a free webmail account solely for shopping-related emails but ceases using it until they begin saving for a home.

This type of email bounce is typically treated as a soft bounce, but if the issue persists, then it can be categorized as a hard bounce.

General mail block:

Because of blacklisting, the recipient’s email server is blocking inbound mail from our server. When a receiving server totally rejects an email without ever attempting to send it to the mailbox, this is known as a mail block. This could be due to many reasons like your email address has been blacklisted.

One of the sending IP addresses is currently blocked. One of the sending domains has been blacklisted for the time being, or only whitelisted senders are accepted by the receiving server.
If the bounce is due to the IP or sending domain being blocked or blacklisted, you can try sending this email again.

Spammer’s email address has been blocked:

The recipient’s email server has blocked your email due to a bad sending reputation. The most common explanations for seeing this block are: the mail server has avoided sending email from you to its customers because the email you’ve sent to it has consistently resembled spam over time, one of the sending IP addresses is currently blocked, or one of the sending domains has been blacklisted.

Just like the previous case discussed in point seven, if the bounce is due to the IP or sending domain being blocked or blacklisted, you can try sending this email again.

Relay denied — mail block:

Your email could have bounced due to a temporary error on either the sending or receiving end. “Relay” basically means that your email was transmitted from our system to the receiving server, which was most likely rejected due to user error.

This kind of bounce normally happens when the sender’s message isn’t authenticated, but it can also happen if the recipient’s server not being configured correctly.

Spam has been found in your inbox, so it has been banned:

The recipient’s email service has blocked your email because the content appears to be spam. This mail block is usually caused by something found in your email content, but it may also be your reply-to address or a bad reputation brand name.

Since some mail servers and email providers reply with error codes that are incorrect or misleading, we regard this as a soft bounce.

The message content exceeds the possible limit:

Your email is larger than the recipient’s mailbox’s permissible size, including all headers, text, and photos. Although the bounce message does not specify a size limit, we recommend that you not send messages larger than 500Kb.

Short-term bounce:

The receiver mail server cannot send your email but may aim to do so for a short period. We consider this a soft bounce since the message will be transmitted if the receiver mail server attempts again.

If you have been looking for a bulk email service provider who can help you in getting the least bounce rate for your email marketing campaigns, then you must check out Digitalaka, India’s leading email marketing company.

The post Reasons for Email Bounce in Email Marketing appeared first on Digital Aka.